At Websites and Traffic, our mission is to assist local businesses in leveraging the internet to find new, appreciative, and inspired customers.
In order to fulfil this Mission, we have a three-step process, from simple to more complex:
1: Upgrade your business listing in the search databases (at the moment Google being the most important.
While Google is the most important listing, other directories that require optimization may include Yelp, Yellow pages, Trip Adviser, and relevant community directories specific to the product or service offered. The objective of the listing process is to ensure that anyone searching for this business sees an up-to-date, consistent, professional description across all platforms, with all the information they need to make a decision to visit.
This step will take time to implement, as many listings and directories require confirmation, and go through their own verification processes before they approve the business to be listed. Ultimately, while somewhat time consuming, this step is very simple, and generally free to execute, and should be top of mind for any business that wants to be found on the internet.
2: Optimize your Business Website.
Obviously, if you don’t have a website, we first need to build one. The benefit to building a website from scratch is that it will be built with the focus on optimization and desired results right from the start.
If there is already an existing website, chances are it is not optimized to bring in traffic – that leads to customers. There are many important things that must be done to a website to ensure that it receives the traffic it so deserves.
Website optimization includes making sure your page load speed optimized, your social proof (reviews, likes) is leveraged appropriately, page content is optimized for best customer experience, and the website is highly mobile responsive.
This also involves making sure pages are appropriately titled and described for the Search Engines. The objective is that when customers are searching the internet for the product or service the business offers, they will see a snippet of info in their search results and will know immediately that the content on the website will contain the answers they are searching for, such that they click through to the content. This step is often overlooked by business, and yet is generally one of the most crucial to driving that traffic your business so desires.
3: Ongoing Traffic Strategy.
Our mission is to create a continuous flow of new traffic (customers) to the business using the internet. New customers will easily find your business because when they are searching for the product or service the business provides – using the internet.
We pursue a number of avenues for bringing traffic to the website and ultimately the business, depending on the size and desired results. Our engagements may include the use of one, or of all three basic engagement strategies: media outreach through articles and information, email connection through newsletters and updates, as well as highly targeted paid ads on multiple platforms.
At Webs and Traffic Canada, we serve all of Canada, however we have experts who you can physically meet with in three main locations:
Okanagan Valley, B.C
Vancouver Island, B.C.
Edmonton Alberta
CONTACT US here and we can discuss what we can do to increase your website traffic, increase your website functionality, and increase your business revenues as a result.